Patient Email Newsletter Marketing

Patient Email newsletter marketing is one of the most cost effective, efficient, and fastest methods for communicating to your patients.  Practices that send out email newsletters to their patients benefit tremendously in many tangible and intangible ways. 

Benefits include:

• Drives traffic to your web site; our clients see increases of 100% to 2000% increase in their daily web site traffic statistics 

• Easy to measure the email open rate, delivery / bounce rates, and click-thru rates to your web site.
   
• Keep patients informed about your practice including changes in:
  • Providers
  • Office Locations
  • Insurance Plans
  • Patient Forms
  • Office policies such as appointment scheduling or pre scription refill requests
  • New medical services and procedures offered in-office or as out-patient at your surgery center or local hospital
  • Office hours such as extended hours and weekend hours 
  • Major reminder announcements such as flu shots and annual physicals
• Very inexpensive, typically cents/pennies per patient email address
• Patients subscribe and unsubscribe themselves
• Patients forward the emails to their friends and family, expanding the practice's marketing reach

Monthly Newsletter Example

Let's take an example of a practice that sends out a monthly newsletter to their patients.  In this scenario, a practice with 2,000 patients may have email addresses for 50% (1,000) of their patients.  Factoring in a conservative response rate of 2%, we see that there can be significant benefit.    Traditional mailings have a response rate of 1% to 2%.  Email marketing has a success rate of 2% to 10%.  Medical practices have the advantage of the pre-existing relationship with your patients, aka customer, so response rates tend to be much higher.

That one (1) extra patient per day can fill an open appointment slot, which can be the difference between breakeven and profitability. 

Contact us today to learn how we can help you Turn Static into Profit!